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Imagine that you’ve never seen an iPad, but I’ve just handed one to you and told you that you can read books on it. Before you turn on the iPad, before you use it, you have a model in your head of what reading a book on the iPad will be like. You have assumptions about
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1. Headlines The headline is an obvious starting point for the subject of communicating with visitors and readers. Headlines should tell readers what they’ll find on the page or the article if they continue, and they should be drawn in to the content as a result of the headline. Regardless of whether the website is a
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Did you know the first “brain-tweet” was sent out this year? How about that we may someday be customizing windshields with widgets? In the not-to-distant future, we may be interfacing with computers in exciting and innovative new ways. In the grand scheme of history, it wasn’t long ago that the first telephone conversation took place.
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by Susan Weinschenk: You may have heard this story about an elephant: A king brings six men into a dark building. They cannot see anything. The king says to them, “I have bought this animal from the wild lands to the East. It is called an elephant.” “What is an elephant?” the men ask. The king
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I’ve been practicing information architecture since 1994, and from Gopher to Google have seen dramatic changes in the landscape of organization, search and retrieval. Through these ten tempestuous years, I’ve found the infamous three circle diagram to be a great tool for explaining how and why we must strike a unique balance on each project between business goals and context, user...
